In 1914, the famed Soviet architect I.G. Kondratenko built a mansion in Moscow, which soon became an outpost for a chain of bakeries called Titov and His Sons. A sign for that bakery hangs upon the façade to this day, but its ground floor now hosts the Grechka bakery and café, with interiors by Veter that both honor and update its origins.
“Our main task was to recreate the pre-revolutionary atmosphere of a bakery and convey the uniqueness of the space,” says founder and creative director Eleonora Pimenova, “without striving for deliberate historicism.” During renovations of the 1,100-square-foot space, most recently a grocery store, the team discovered original encaustic tile and window trimmers. “The restoring process was a very essential part of the work,” says Pimenova, who also preserved original tile in the escutcheons.
The bakery’s name, a Russian word for buckwheat, finds literal flower in botanicals displayed in epoxy within a tabletop. “The large table stems from an old Russian tradition,” she says, “of cozy family gatherings with freshly-brewed tea and fragrant pastry,” on offer in window displays and cases along a long counter. “We would like guests to feel the space coming back to life,” says Pimenova, “experience its idiosyncratic imperfections, its authenticity, and its distinctive character.” And, of course, more than a hundred years of history.
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