Erik Conover’s 1st actual estate movie was a 7-minute tour of his 300-square-foot studio apartment in Manhattan. Back again then, Conover targeted on making journey vlogs of his global adventures, but the additional than 1.5 million views and 2,000-furthermore comments beneath his apartment tour online video spurred him to target on his burgeoning love of actual estate.
Quickly ahead two yrs, 26 luxurious listing video clips, a collaboration with Ryan Serhant, and 1.48 million subscribers later, Conover has made a decision to officially start his authentic estate career with Nest Seekers Intercontinental as a licensed agent and the host of two new Nest Seekers’ YouTube series that get a deep dive into luxury serious estate and progress.
“We are thrilled to welcome Erik into the Nest Seekers spouse and children,” Nest Seekers Global Founding President and CEO Eddie Shapiro reported in a well prepared statement. “He has amassed an extremely huge audience and viewership with his YouTube channel and his ‘Luxury Listings’ collection.”
“He’s definitely tapped into a new impressive way to marketplace and brand by yourself and has designed a huge subsequent along the way,” Shapiro extra. “His expertise in knowledge brand names, internet marketing and generating the highest excellent of authentic estate information as effectively as advertising residences will be a big asset and wonderful addition to the relatives.”
In a phone simply call with Inman, Conover shared his backstory with written content generation, actual estate, and how his choice to come to be an agent and join Nest Seekers Worldwide arrived to fruition.
“Joining Nest Seekers is a fantastic honor and privilege,” Conover reported in a composed assertion just before the telephone get in touch with. “Eddie is one particular of the most hardworking and tenacious folks I’ve satisfied in the authentic estate company.”
“His experience and vision of setting up and empowering great expertise and makes in the firm as well his expansive understanding of luxury and extremely-luxury markets make this the finest possibility,” he added. “I’m content to have identified my new home in the Nest Seekers relatives and am even extra enthusiastic about what’s to occur.”
When Conover moved to New York City in 2013, he only experienced $1,500 and a desire of residing in 1 of the world’s most iconic cities. While he graduated from Northeastern College with degrees in community advocacy and rhetoric and business enterprise advertising, Conover was not confident of his career path and labored a collection of jobs for a luxury catering corporation, a luxurious resort, and a restaurant in Saks Fifth Avenue whilst finding out about filmmaking.
Small did he know, all those jobs gave Conover an invaluable look into the planet of luxurious living — something that would assistance him comprehend how to market the most high-class houses across the United States.
“You understand [about] individuals operating in a luxurious marketplace, because you are all around persons who have possibly labored incredibly tough, or they’ve designed a little something for on their own,” Conover informed Inman. “And that amount of assistance and attention to detail is at a better stage of any ordinary operate-of-the-mill institution, lodge, or restaurant and people today are paying out for that high quality provider.”
Immediately after his 300-square-foot condominium tour went viral, Conover continued to make travel content material and partner with worldwide models these kinds of as Dyson, BMW and American Express. His stellar filmmaking techniques caught the eye of previous Nest Seekers International agent and recent Serhant broker-proprietor Ryan Serhant, who questioned Conover to collaborate for 1 his initial YouTube video clips.
“I noticed there was a new style on YouTube to tap into,” Conover defined in his most up-to-date YouTube video. “It just so took place that around this time in February of 2018 Ryan Serhant and his crew achieved out to me about his YouTube channel and needed to collaborate.”
The duo generated 4 films that garnered extra than 16.5 million views and officially introduced Conover’s occupation as YouTube’s go-to luxury residence tour guideline. Given that then, he’s collaborated with agents these types of as Sally Forster Jones and James Harris to tour their multi-million-greenback listings.
“Working over the past two several years filming all these unbelievable houses in New York, California, and all around the planet, it’s really taught me how to recognize a thoughtfully created place,” Conover mentioned of how his luxury listing series deepened his really like of serious estate.
More than time, Conover commenced pondering about getting a accredited agent, but he preferred to hold perfecting his filmmaking capabilities and understanding as much as he could about the market in advance of going all in.
“I reverse-engineered getting into this position, and it all began with the high quality of the material,” Conover stated. “Initially, when I very first genuinely bought into these excursions, my to start with instinct was ‘I have to have to get my license.’”
“But I perfected my craft — I edit the bulk of all my movies, my fiance and I operate, just the two of us, in developing the written content on my YouTube channel,” he added. “I actually just needed to turn out to be the best I could at providing these tours just before I went ahead to get the license, and then dive into the true enterprise conclusion of this and do genuine estate transactions.”
The coronavirus pandemic pushed Conover’s vacation material to a grinding halt and gave him the chance to at last pursue a real estate license and start his vocation as a real estate agent in New York City.
“Throughout history, there have been periods of occasions the place, when points really do not seem to be to be going the finest, and that is the absolute fantastic time to acquire a bounce into a new marketplace,” he stated. “I have been filming these homes for just in excess of two yrs, and I fell in really like with acquiring the information of the field and doing work with some of the top brokerages in the environment.”
“I just really strike it off Nest Seekers and the CEO, and our vision really aligned for what we believe the potential of this market is going to search like, going 5 or 10 many years down the line,” he continued.
In the exact cellphone get in touch with with Conover, Nest Seekers Intercontinental CEO Eddie Shapiro stated now, more than ever, content material is king as the pandemic pushes buyers and sellers towards a completely electronic genuine estate knowledge. Also, he explained consumers’ desire in guiding-the-scenes articles is only strengthening — creating an agent like Conover a have to-have in a immediately-evolving market place.
“Erik is not our initially star agent,” Shapiro informed Inman. “Our Hamptons operations have been on a Netflix demonstrate termed Million Dollar Seashore Residence, and that’s been in the functions of the previous pair of yrs.”
“There have been other agents who have been on fact displays and several media retailers, [and] some really highly effective brand names inside our manufacturers that had been created as a outcome of all that, and so we’re remaining in that area and we’ve manufactured it a massive component of our business,” he included. “Erik has been component of that room for a number of a long time and we’ve been watching him, and I assume the timing is really improved now than it was just before.”
Shapiro mentioned prospective buyers are counting on movie and digital written content to make their choices and investing in high-high quality video content material is a clever go for any brokerage hunting to remain productive now and in the potential.
“Real estate has been just one of the several industries that have completed nicely via this crazy time that we’re in,” he claimed. “Now that the winds are back again, we feel truly excellent about now furthering our visual articles, and media information.”
“More than at any time, especially in this planet, in which so a lot of people today are earning their choices by state-of-the-art forms of showing residence, material is king,” he added. “That entire evolution in media to getting fascination in genuine-existence businesses and real-existence stories has been an ongoing factor for the earlier 10 years, and for us, it feels like if you are not performing it, then you’re lacking out on a massive section of where by the globe is likely.”
He ongoing, “So, you know, I really do not know that we’re visionaries, but we’re just being with the times and responding to what is happening in the earth and what’s happening with media. So there simply cannot be a much more excellent synergy in this case.”
Conover previously has nine co-listings with expert Nest Seekers Intercontinental agents and has started performing on furthering the brokerage’s media empire with Legacy and Icon, two approaching YouTube sequence.
“Throughout this system, I’m really just variety of transferring into it with an open up mind,” he claimed. “I’m genuinely just open up to understanding and additional importantly, collaborating with the fellow agents in this article at Nest Seekers and display that advertising the home is not just a a person-person demonstrate.”
“I’m truly just energized to understand,” he added.
E-mail Marian McPherson