When Equinox opted to locate its new headquarters in Hudson Yards, the company turned to architecture, strategy, and experience design firm Architecture +Information. The plan? To create a high-performance HQ that would reflect its evolving identity as a premier, luxury lifestyle brand. The workspace is designed to increase creativity and innovation by bringing people together—featuring open floor plans and interconnected levels with comfortable corners carved out for private conversations and relaxing breaks. The 117,000-square-foot HQ includes space for executive, marketing, design, construction, and operations teams all under one roof—the same roof that also shelters the brand’s largest fitness club and the first Equinox Hotel.
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